Slava Frolov

CEO at Web Design Experts
Slava Frolov

About Slava Frolov

Forward-thinking, entrepreneurial, business-tested executive, known for growth acceleration through transformational leadership of operations and teams, who possesses strategic, creative, analytic and financial acumen in addition to strong business intellect across multiple business sectors, both B2B and B2C.

Innovative marketing executive with exceptional skills in traditional, digital, and global marketing communication strategies. Through both transformational and collaborative leadership styles, built strong marketing and operational teams.

Leadership and vision consistently repositioned and leveraged brands thereby achieving new customer acquisition and retention goals. Utilizing strategies focused on cross-channel integration of brand, marketing, digital and traditional advertising, internal and external communications, public relations, community relations, media relations and social media plans.

An emotionally intelligent, hands-on leader with a passion for building and coaching top talent and teams. Known as a consensus-building, motivational leader and manager who leads by example, embraces collaboration and listens to understand.

Latest Project

The last few years have focused on the tourism industry in Honolulu. Waikiki Beach Parasailing is a project that serves people looking for parasailing in Waikiki. It compares various service providers and gives a clear picture of what people can expect from the parasailing providers in Honolulu, on the island of Oahu.

Skills

General Skills

  • Team Leadership
  • Digital Marketing Strategy
  • Website Strategy and Design
  • SEO/SEM/PPC
  • Email Marketing
  • Remarketing

Advertising Platforms

  • Google Ads
  • Yelp Ads

Analytic & Marketing Tools

  • Ahrefs, Moz, SemRush
  • BuzzSumo, Hootsuite, Sprout Social, Hubspot
  • Kissmetrics, Google Analytics
  • Tableau, Power BI
  • Pitchbox, BizzStream

Resume

  • Working History

  • CEO at Web Design Experts, LLC

    June 2004 - Present (Honolulu, Hawaii)

    Achievements:
    • Increased conversions by 218% for a financial services website through UI/UX redesign.
    • Increased conversions by 28% for a leading multibillion-dollar recreational vehicle company through web & mobile UI/UX improvements.
    • Developed UI/UX for Keas (an enterprise HR app), which was acquired by Welltok, Inc. for over $33M on March 31, 2016.
    • Developed UI/UX for the MIT project Scratch, hosting over 40M projects and delivering over 200M pageviews per month.

  • SEO Strategist at Wealthfit, LLC

    April 2018 - December 2018 (Kailua, Hawaii)

    • Contributed to the content campaign and digital marketing strategy guide.
    • Website was relaunched in May of 2018. Growth in the past 4 months: 5300+ backlinks, 2000+ ranking keywords.
    • Identified unique marketing opportunity. Developed SEO digital strategy and roadmap. Within 2 months period developed a strategic SEO partnership with FortuneBuilders. Got an SEO value from them on weekly basis by working with their writers and marketing team. Result: ongoing backlinks.
    • Proactive monitoring of SEO campaigns and report.
    • Created SEO guidelines for social media, developers and designers.